HomeAbout MichellePresentationsMeeting PlannersBooking InformationMediaResources
Watch Michelle Engage Her Audience - View Video

Thursday, September 27, 2007

Small Budget Marketing Ideas

Aside from speaking, one of my biggest passions in life is working with entrepreneurs to build and grow their businesses. I'm a entrepreneur myself, and I've seen great success creating my consultancy, The Cove Group, Inc., and the teacher in me loves to share the insights I've gained through that process with other fledgling small business owners.

I'm in the process of launching an exciting new program called CEO Secrets Blueprint. Don't you wish you had the strategies and secrets that the "big boys" in business have? Well with this program, you can! I've worked with major Fortune 100 companies and highly successful organizations as an executive coach, and my clients have shared with me some of the most amazing tools and tactics for creating multi-million dollar yearly profits, devouring market share, hiring top industry stars, and so much more.

Now I plan on sharing those secrets with a select clientele of entrepreneurs and small business owners who want their businesses to soar!

The website for CEO Secrets Blueprint is almost ready, so check back here at my blog for more information. In the meantime, as luck would have it, I received an e-mail from Lucy in Freeport asking for advice on marketing her small business, and I thought all of you entrepreneurs out there would appreciate checking it out:

"Dear Michelle,

I own a small business - a flower shop - and my marketing budget is practically nonexistent. But I know that marketing is one of the most important aspects of running my business successfully, and I wondered if you had any ideas for promoting my business without breaking my bank account."

I remember those years of shoestring marketing budgets well, and with a little creativity and ingenuity, I managed to come up with a few great (and inexpensive) marketing ideas for your business and all small business out there...

More "Small Budget Marketing Ideas"


For more FREE tips on advancing your career and navigating the workplace, sign up for my FREE e-zine "Lipstick Leadership" at LipstickLeadership.com today! And check out the products I've developed to guide you toward the success you deserve!

Labels: ,

Email This Page

Top of Page

Monday, September 24, 2007

Business Idea Evaluation

Among the usual piles of bills and junk I find in my mailbox, every once in a while I'll come across one of those household gadget catalogs like Miles Kimball or Harriet Carter. Inside, there is every crazy - yet oddly useful - thingamajig and whoseywhatsit that you can imagine. When I thumb through the pages and deliberate whether or not I really NEED a "Folding Food Slicer", a "Pasta Express (TM)" pasta cooker, or a flask shaped like a cell phone (seriously? What good could come of THAT?), I think about the people behind the products.

How did they come up with these ideas? How did they decide that the world needs a "Haircutting Umbrella" or a "Rotato (R) Express"? And what pushed them from simply dreaming about their product into creating a business around it?

As an entrepreneur and an expert coach to other entrepreneurs, taking an exciting idea for a product or service and turning it into a viable and successful business is one of my favorite topics, and today I want to share my best tips for the first step: figuring out if a "brilliant" idea is really brilliant...and worthy of an entrepreneurial undertaking.


For more FREE tips on advancing your career and navigating the workplace, sign up for my FREE e-zine "Lipstick Leadership" at LipstickLeadership.com today! And check out the products I've developed to guide you toward the success you deserve!

Labels:

Email This Page

Top of Page

Wednesday, September 12, 2007

The Truth About Salary

You might not be able to put a price tag on happiness or love, but you sure can put a price tag on what you're worth to your employer. Salary is often the make-or-break element of whether you stay in one job or move onto another. Who wants to work for a company that pays peanuts? Conversely, who wants to give up a job with incredible pay? Although there are other issues to examine in each of these situations, salary ranks right up at the top of the list.

So how do you know if you're being paid a fair salary for the work that you do? And if you're not, why not, what are you going to do about it, and how are you going to do so without shooting yourself in the foot?!

More "The Truth About Salary"


For more FREE tips on advancing your career and navigating the workplace, sign up for my FREE e-zine "Lipstick Leadership" at LipstickLeadership.com today! And check out the products I've developed to guide you toward the success you deserve!

Labels: ,

Email This Page

Top of Page