I admit it: I'm one of those people who watches the Super Bowl every year...for the commercials. As a marketing consultant, I'm curious to see what companies do with their multi-million dollar ad space in between touchdowns and time outs. As usual, this year presented a mixed bag of the good, the bad, and the downright boring.
But they did call to mind one of my all-time favorite commercials: an ad for A&W Root Beer's "It's good to be thick-headed" campaign featuring an enthusiastic young man trying desperately to impress an interviewer - with cringe-worthy and laugh-out-loud results.
From the commercial:
Young guy: "Mr. Dum-ass? I can bring a lot to Dum-ass & Dum-ass. I'm a go-getter. Dum-ass material all the way. So: am I your man, Mr. Dum-ass?"
Interviewer: "The name is 'Du-Mas.'"
Ugh. I don't know whether to laugh or cry...or just thank goodness that's not me.
But I think we've all been there at some point. We've all sat in an interview, palms sweating, pulse racing, a cloud of desperation swirling around us, wondering if our voice sounds as fast and high-pitched to the interviewer as it does in our head. Then the interview is over and with it comes a brief sense of relief followed closely behind by an unforgiving, self-doubting, groan-inducing post mortem of everything we said (and wish we didn't) and didn't say (and wish we did).
So what can we do to make sure our interview goes smoothly?
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