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Monday, September 24, 2007

Business Idea Evaluation

Among the usual piles of bills and junk I find in my mailbox, every once in a while I'll come across one of those household gadget catalogs like Miles Kimball or Harriet Carter. Inside, there is every crazy - yet oddly useful - thingamajig and whoseywhatsit that you can imagine. When I thumb through the pages and deliberate whether or not I really NEED a "Folding Food Slicer", a "Pasta Express (TM)" pasta cooker, or a flask shaped like a cell phone (seriously? What good could come of THAT?), I think about the people behind the products.

How did they come up with these ideas? How did they decide that the world needs a "Haircutting Umbrella" or a "Rotato (R) Express"? And what pushed them from simply dreaming about their product into creating a business around it?

As an entrepreneur and an expert coach to other entrepreneurs, taking an exciting idea for a product or service and turning it into a viable and successful business is one of my favorite topics, and today I want to share my best tips for the first step: figuring out if a "brilliant" idea is really brilliant...and worthy of an entrepreneurial undertaking.

For more FREE tips on advancing your career and navigating the workplace, sign up for my FREE e-zine "Lipstick Leadership" at LipstickLeadership.com today! And check out the products I've developed to guide you toward the success you deserve!


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