How did they come up with these ideas? How did they decide that the world needs a "Haircutting Umbrella" or a "Rotato (R) Express"? And what pushed them from simply dreaming about their product into creating a business around it?
As an entrepreneur and an expert coach to other entrepreneurs, taking an exciting idea for a product or service and turning it into a viable and successful business is one of my favorite topics, and today I want to share my best tips for the first step: figuring out if a "brilliant" idea is really brilliant...and worthy of an entrepreneurial undertaking.
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