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Tuesday, July 29, 2008

Lipstick Leadership -- Unexpected Kindness is the Best Marketing According to Seth Godin's Mom

Seth Godin writes the most popular marketing blog in the world. He is the author of the bestselling marketing books of the last decade, speaks to large groups on marketing, new media and "what's next"; and is the found of Squidoo.com, a fast-growing recommendation website.

He posted about advice from his mom...

"[My mom] pointed out that any time you do something because you're supposed to, or because everyone else is doing it, it's not worth as much. Flowers the week before or a nice poem on the day after were priceless compared to the trudge to the restaurant on the appointed day.

I think this is true of all marketing. Nice words to a customer the day they say they're quitting, or to an employee during an annual review aren't worth much at all."

- Seth Godin

For more of "Mom's Wisdom" to apply in your workplace for success, check out my new book "From the Kitchen to the Corner Office: Mom's Wisdom on Leadership" available in local bookstores and online at BarnesAndNoble.com!

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