Lipstick Leadership -- Unexpected Kindness is the Best Marketing According to Seth Godin's Mom
He posted about advice from his mom...
"[My mom] pointed out that any time you do something because you're supposed to, or because everyone else is doing it, it's not worth as much. Flowers the week before or a nice poem on the day after were priceless compared to the trudge to the restaurant on the appointed day.
I think this is true of all marketing. Nice words to a customer the day they say they're quitting, or to an employee during an annual review aren't worth much at all."
- Seth Godin